Internet Etiquette and Why it Does Matter to Online Marketing

Rules do exist for some reasons. Netiquette or internet etiquette may be more essential to your business or company than you think it is. The following are some of the few rules you need to follow for a harmonious online business:

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1. Netiquette for Everyone – Being Polite Online

Being polite online or having basic netiquette for all is the first basic rule to follow by the web users. These are actually ruling such as using intelligible or correct grammar and spelling in posts and comments. Therefore, why do they really matter with digital advertising?

The online presence of your company is basically the face you are putting forward for your clients. A digital marketing campaign or website which does not abide by rules and regulations is like having a salesman who dressed up in pajamas during his working hours or a waiter who neglects their assigned tables. Except it is even worse: you can send home or correct the behavior of your employee after a few customer feedbacks. In addition to that, your digital marketing campaign is actually representing you to a much greater audience, most of the time. Therefore, you should be aware of these netiquette rules and use them wisely. In digital ads and social media campaigns, be professional and polite enough.

  • Check for typographical errors.
  • Do not shout in all caps.
  • Use email marketing appropriately.
  • Keep your messages brief and on point.
  • Make sure that your copy is spelled properly.

2. Netiquette for Web Design: Being Professional Online

Using HTML Tables

If you would like a website table, by all means, you may utilize the table markup. However, do not ever use tables to control your layout and if you do so, it is like you still insist on using a stationary paper and fountain pens for an internal office communication while all of your co-leagues are already using email. It is not just outdated, but it is efficient.

The use of tables for styling was actually an early online work-around. It’s no longer needed and has become an inferior option. You may use the same HTML and through proper planning, display the unchanging content differently basing on the device capabilities and screen size. In order to make an email layout with a lesser potential to break, formatting your table is still your best choice. Netiquette will basically bow to necessity.

Fonts and Consistency

Keep all of your repeated elements such as the main navigation, footer, header styled and located consistently. Make basic templates and a style guide, so that grammar presentation and choices will mesh all throughout your website instead of jamming together competing for voices and styles.

Remember what font/s you are using. It can be tempting to include several unique fonts however, just because you have the capability to do it doesn’t necessarily mean you should. Too many fonts will be like a ransom note rather than a professional website. Also, always keep in mind that the goal is to make and maintain a style that is consistent in every page and you can be able to successfully achieve that with the help of SEO experts Spokane, WA.

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